Longreads

For New York Magazine‘s The Cut, Ashley C. Ford writes about the burgeoning plus-size fashion business, and how much of a surprise missed opportunity it’s consistently been for major manufacturers and retailers. When you consider that some 67 percent of women reportedly wear size 14 or larger, it’s remarkable how hard it is for them — Ford included — to find a selection of “fun and quality” clothes designed specifically with larger bodies in mind.

Ford comes at the story from a personal angle, not only as a plus-size customer, but also as someone who was discouraged away from her dream of designing plus-size clothes.

I began my freshman year of college double-majoring in fashion merchandising and apparel design. At the end of my first semester, a professor told me I would be better off changing my major. I had earned an A in her course —…

View original post 123 more words

Advertisements