Longreads

A cadre of young technologists at Google, Twitter, and Facebook admit it: they didn’t think making smartphones addictive would make smartphones this addictive. Come to think of it, any negative consequences of the persuasive design they concocted in their twenties never really occurred to them.

Take Loren Brichter, the designer who created pull-to-refresh (the downward abracadabra swipe that prompts new app content to load). Brichter was 24 when he accidentally popularized this ubiquitous 2D gambling gesture. Of course, analogies between pull-to-refresh and slot machines are only clear to him now — in retrospect, through the hindsight bestowed upon him by adulthood.

“Now 32, Brichter says he never intended the design to be addictive,” Paul Lewis reports in the Guardian‘s latest special technology feature. Yet even the tech whiz behind the curtain has since fallen prey to some of his old design tricks. “I have two kids now,” Brichter confesses, “and…

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