Longreads

At Racked,Amanda Mull writes about “disruptive” fashion startups like Everlane and True & Co, who are creating stylish clothing that’s manufactured responsibly and priced (relatively) affordably. Except for fat women — despite being a massively underserved community from an apparel standpoint, few of these companies offer plus-size clothing, so it’s back to Lane Bryant for us. Why? Despite some impressive marketing-speak about research and scaling, it seems to come back to the standard stereotype: fat people are bad for branding.

Everlane did not make anyone available for an interview, but the company did send us the following statement: “The Everlane story is one that has been built slowly and carefully. Our customer understands that Everlane is a democratic and honest brand and we want to be inclusive of all people. Given that, it is on our roadmap to do plus-size, but we need to take the time to…

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