Longreads

The beach-bum version of Jimmy Buffett has become a huge brand® with financial interests in foodstuffs, hotels, casinos, and even adult living communities. Buffett is the original escapist who has long escaped his original slacker identity. A businessman wrapped in a Hawaiian shirt, he’s worth more money than Bruce Springsteen. (Not bad for a guy who only had one top ten song, compared to Springsteen, who has had 12.) Taffy Brodesser-Akner profiles Buffett for The New York Times.

Jimmy Buffett is not really Jimmy Buffett anymore. He hasn’t been for a while. Jimmy Buffett — the nibbling on sponge cake, watching the sun bake, getting drunk and screwing, it’s 5 o’clock somewhere Jimmy Buffett — has been replaced with a well-preserved businessman who is leveraging the Jimmy Buffett of yore in order to keep the Jimmy Buffett of now in the manner to which the old Jimmy Buffett…

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