According to Tristan Harris, it’s going to take more than infinite willpower for billions of people to resist the infinite scroll of the attention economy. It’s going to take regulation, reform, and Apple becoming something of an acting government.

Harris — a former Google design ethicist and co-founder of Time Well Spent, a nonprofit that encourages tech companies to put users’ best interests before limitless profit models — insists that our minds have been hijacked in an arms race for our attention. He also insists that, with the help of a Hippocratic Oath for software designers, we can win.

“YouTube has a hundred engineers who are trying to get the perfect next video to play automatically,” Harris says in a new interview with WIRED‘s editor in chief Nicholas Thompson. “Their techniques are only going to get more and more perfect over time, and we will have…

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