Longreads

At The New Food Economy, Nadia Berenstein profiles Jason Cohen, founder of the startup Analytic Flavor Systems. Analytic Flavor Systems wants to make sure you love what you eat: they’ll map you specific taste preferences, and food companies will be able to create tailored offerings that make your particular tastebuds sing.

The point, however, is not macrocosmic trend-tracking, but microcosmic customization: to predictively model the perceptions and preferences of increasingly narrow demographic clusters.  “You can enter in a flavor profile for that latte,” Cohen says, pointing to my half-finished drink, “and the system will spit out an optimization—what to change to make it even better.”  There is no platonic ideal of a latte, of course. There is only your ideal latte: the one optimized to be maximally delicious to your palate. The Gastrograph would not merely suggest that a seltzer be grapefruit flavored, for instance, but how to…

View original post 58 more words

Advertisements